March 27, 2010 0

A Few Things

This is a very informative article about type design by Gerry Leonidas, Senior Lecturer in Typography at the University of Reading (UK) and Programme Director of the MA in Typeface Design.

‘Typography and typeface design are essentially founded on a four-way dialogue between the desire for identity and originality within each brief (“I want mine to be different, better, more beautiful”), the constraints of the type-making and type-setting technology, the characteristics of the rendering process (printing or illuminating), and the responses to similar conditions given by countless designers already, from centuries ago to this day.’

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